I’ve seen a lot of articles recently about what makes a good manager. These are great but sometimes the mistakes we make are the best teachers. Rather than rely on your own mistakes, it can be a bit less painful if you can learn from the mistakes of others, so here’s some of mine!
A common complaint I hear from HR and Talent Managers is that they find it hard to get buy-in and support from their marketing departments to help them attract talent. So, I thought I’d cover off a few good reasons why it’s not only necessary, it’s essential.
When someone asks me for advice on finding a job I invariably suggest that they stop relying on job boards and start approaching the companies they want to work for. But there is a real art to approaching companies so I wanted to share what I’ve found works best.
We’ve heard it all before, too much TV is bad for your health. In fact, some say it’s as bad as smoking or being overweight because it goes hand in hand with a sedentary lifestyle. But is it also bad for your career?
I get asked a lot for advice on how to get a pay rise. Usually the first thing I ask is, “what have you done to deserve a raise?”. Here I’m looking for responses like, “I’ve over achieved on my sales targets for the past 12 months” or “my job has grown to include a lot more than I was originally hired for”. But you’d be surprised by how many times the response is something like “because I haven’t got a pay rise for 12 months."
I’ve always been of the firm belief that marketing yourself as an Employer is very similar to marketing your product or service. In fact, I started JobAdvisor after I saw how successful review sites were in other industries such as travel, books, food and… well... pretty much every industry there is. As Talent Marketers there’s a lot we can learn from traditional marketing and learning how to leverage reviews is one of the big ones.
You may have seen a recent article in the Financial Review that implied that JobAdvisor is profiting from “employee rage” and that our customers can pay for good reviews. We’re big believers in transparency so I thought I’d take some time to clarify where we stand on some important issues.
So, you’ve got a profile on JobAdvisor and you want to get towards the top of the list. This is a good idea because companies at the top of our search lists get an average of 300% more page views.
Ever been lying in bed having just hit snooze for the 3rd time, listening to the voices in your head tell you it’s too early, too dark and too cold to get up and do the exercise you were so intent on doing when you set your alarm the night before? Yeah, me too. Why is it that we get all motivated when we're planning to do things but when it comes time to act there’s a legion of voices giving us permission to quit?
Last week I wrote about the importance of building a strong personal brand and drawing on your network to create opportunities with the companies you want to work with. This week it's about the next stage of the process - when you've scored an interview and are in a room sitting across from your potential next employer.